This unique shampoo which includes Olive Oil, Aloe Vera, Panthenol, and Lecithin, provides the hair with maximum moisture. Olive Oil?s natural Vitamin E imparts sheen as it helps protect the hair and scalp during shampooing. Aloe Vera helps to soothe the hair and scalp while Panthenol, which contains Pro Vitamin B-5, penetrates the hair shaft and provides the hair maximum moisture.