When a baby is born, their skin is at its most delicate. That?s why we perfected our formulas over 125 years so they?re now even more gentle for all. Gently cleanses & leaves delicate skin feeling healthy.24 hr moisture to protect delicate skin from dryness. Paediatrician & dermatologist tested. We only choose high-quality ingredients that are gentle for babies. That?s why we?ve rejected over 400 ingredients that don?t meet our Best For Baby standards.