LISTERINE??Total Care Sensitive is proven to provide 10-in-1 benefits. For Total oral care! The ZERO-ALCOHOL formula helps provide all-round protection from sensitivity. Just 30 seconds of rinsing, twice a day.Used twice daily, LISTERINE??Total Care Sensitive is proven to work in 10 ways:1. Targets Sensitive TeethTargets the multiple causes of sensitivity2. Builds Sensitivity ProtectionBuilds protection against that sharp, sudden sensitive feeling.3. Germ protectionGerm protection to help maintain oral hygiene4. Works at the gum lineReduces plaque to maintain healthy gums5. Reaches between teethReaches hard to reach areas6. Strengthens enamelStrengthens tooth enamel to protect against decay7. Gum protectionHelps kill plaque causing germs to keep gums healthy8. Fluoride for cavity protectionContains fluoride to help strengthen teeth9. Reduces plaque bacteriaReduces plaque10. Freshens breathHelps provide fresh breath