Whiten without Bleach or Peroxide, Easy to use- simply Brush on like Toothpaste, Results in as little as one use, Gentle on Teeth & Gums. It removes Stains from: Smoking, Red wine, Coffee, Soda, Tea and Lots moreIngredient include: Activated coconut Charcoal Sodium Bicarbonate, Bentonite Clay, Organic orange essential oil, Organic coconut oil, Organic peppermint essential oil