Instagram revealed Testimonials, a new way for creators to get paid through partnership ads, on Thursday. This kind of material is shared by a brand in partnership with a creator to advertise a good or service. These advertisements appear as written-only text or videos on the creator’s Instagram account. The social networking site claims that its new text-only ad format may be added to already-existing brand agreements.
Instagram Testimonials
Meta described its new partnership ad type in a blog post. The company claims that testimonials are a quick way to make money because they are brief, text-only endorsements. An under-125 character statement about the brand’s campaign or product can be written by creators and sent to them; it will then be attached to the appropriate advertisement. They can self-identify as paid promoters because they will show up as comments on the specific post that has a Sponsored tag pinned at the top.
The rationale for this action? According to Meta, 40% of Instagram users take creator recommendations into account when making purchases. In addition to increasing their exposure on the social media site, producers are also able to charge more for partnership advertising.
But since the brand’s account will be the only one with access to the performance metrics, producers will need to request that they share the content performance. The platform claims that this will allow them to tailor their content for upcoming transactions.
Additional New Features
Instagram recently launched a number of new features. This contains new DM capabilities that allow users to schedule messages, share music previews with others, and translate messages in many languages in private chats without ever leaving the chat window. Additionally, they can now pin particular conversations on the instant messaging app.
CREDIT: Gadget360, Allneeds
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