Tottenham Hotspur has unveiled a significant update to its logo, marking a fresh direction for the club as it heads into the remainder of the 2024/25 season.
The update, announced on November 18, 2024, removes the curved “Tottenham Hotspur” text beneath the iconic cockerel, a feature that had been part of the design since 2013.
Why the Change?
The club explained that the decision to remove the text allows for the cockerel to be scaled up across various platforms, emphasizing its role as a bold, standalone symbol of the club. This move is part of a broader effort to modernize Tottenham’s branding, improving visibility and recognition.
The History of the Cockerel Emblem
The cockerel has been synonymous with Tottenham Hotspur for over a century. It was first featured on the club’s badge in 1921 during the FA Cup final against Wolverhampton Wanderers, which Spurs won 1-0, solidifying the cockerel as a key part of the club’s identity.
This redesign aligns Tottenham with other European clubs that periodically refresh their logos to better reflect their evolving brand and ambitions.
CREDIT: Allneeds, MP3BULLET
RELATED POSTS:
No products in the cart.