Konga, Nigeria’s leading composite e-commerce group, is set to redefine media and commerce with the launch of KongaFM, an AI-powered FM radio station, in January 2025.
Positioned as Africa’s first “Hit Music & Commerce Station,” KongaFM aims to merge technology, entertainment, and commerce, creating a dynamic platform for businesses and consumers.
The station will empower brands, distributors, and original equipment manufacturers (OEMs) to tap into new markets, offering real-time commerce opportunities.
KongaFM will drive product visibility and market access while delivering non-stop hit music, blending entertainment with innovative commercial experiences.
Outfitted with cutting-edge broadcasting technology, KongaFM promises a fresh, interactive experience for listeners. Staffed by a mix of seasoned professionals and emerging talents, the station will commence test transmissions by mid-January 2025.
This initiative aligns with Konga’s broader strategy to disrupt traditional marketing communications and enhance consumer engagement across sectors like FMCG, electronics, and digital solutions.
The station will complement Konga’s existing TV network and media services, solidifying the group’s position as a leader in Marketing Communications.
Prince Nnamdi Ekeh, CEO of Konga Group, announced the upcoming launch, promising full details in January 2025. Industry experts and enthusiasts anticipate this revolutionary project, already seen as a transformative step in Africa’s media and commerce landscape.
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